# Zappy Zappy is a customer engagement platform that unifies CRM, omni-channel AI agents, newsletters, websites, and custom business workflows in one connected system. Onboarding is sales-led (Engagement Bundle) — talk to sales to go live. Source: https://zappy5.com --- ## Pages ### Zappy — Customer Engagement Platform URL: https://zappy5.com Unify CRM, omni-channel AI agents, newsletters, websites, and custom workflows in one platform built around how your business runs. Talk to sales to get started. ### Product & Platform URL: https://zappy5.com/product CRM, Omni Agent (WhatsApp, Instagram, Messenger, voice, web), newsletters, connected websites, automations, and deep customization — one system, not a pile of integrations. ### Why Zappy URL: https://zappy5.com/why-zappy Why teams choose Zappy over stitching together a CRM, chatbots, email tools, and a separate website builder: one customer record and one AI agent across every channel. ### Compare URL: https://zappy5.com/compare How Zappy differs from traditional website builders and fragmented CRM / messaging stacks — one connected customer journey from first hello to loyal customer. ### Pricing URL: https://zappy5.com/pricing Growth, Business, and Scale — every plan includes all platform capabilities. Plans differ by monthly AI credits and support. Talk to sales; no self-serve checkout. ### About URL: https://zappy5.com/about The team and mission behind Zappy — a customer engagement platform that adapts to each business instead of forcing rigid software. ### Contact / Talk to Sales URL: https://zappy5.com/contact Primary way to start with Zappy. Book a conversation for demos, onboarding, partnerships, and support. ### Blog & Resources URL: https://zappy5.com/blog Guides and articles on customer engagement, CRM, AI agents, websites, and digital marketing. ### Website Wizard (activated customers) URL: https://zappy5.com/wizard AI wizard that builds or rebuilds a site after sales activation or a one-time invite — not a public free trial. ### Sign In URL: https://zappy5.com/login Existing customers sign in to the Zappy control center — CRM, omni inbox, campaigns, website editor, and more. ## Legal & Policy ### Privacy Policy URL: https://zappy5.com/privacy-policy How Zappy collects, uses, and protects personal information. GDPR compliant. ### Terms & Conditions URL: https://zappy5.com/terms-and-conditions Service usage terms, rights, and policies for Zappy users. ### Accessibility Statement URL: https://zappy5.com/accessibility Zappy's WCAG 2.1 AA compliance, accessibility features, and ongoing improvements. --- # Business Context (for LLM understanding) ## What is Zappy? Zappy is a customer engagement platform — not a standalone website builder. It brings every customer, conversation, campaign, and digital touchpoint into one intelligent workspace, then shapes that workspace around how the business actually runs. Core modules: - CRM: flexible pipelines, tasks, quotations, reports, and full activity history - Omni Agent: one AI agent across WhatsApp, Instagram, Messenger, web, and voice (answer, qualify, recommend, schedule, hand off) - Newsletter: campaigns from live CRM data that feed engagement back into the profile - Website: a fast, editable marketing or commerce front door that captures demand into the same journey (SEO/GEO artefacts included) - Automations & customization: workflows, custom data, screens, forms, reports, integrations New customers start by talking to sales. There is no public free trial for site generation; activated accounts receive platform access and, when relevant, a one-time wizard invite. ## Pricing (Engagement Bundle) Every plan includes all platform capabilities. Plans differ by monthly AI credits and support: - Growth — 400 credits/mo · $219/mo ($175/mo annual) · ₪690/mo (₪552/mo annual) · email support - Business — 1,000 credits/mo · $309/mo ($247/mo annual) · ₪990/mo (₪792/mo annual) · email + WhatsApp - Scale — 2,500 credits/mo · $469/mo ($375/mo annual) · ₪1,490/mo (₪1,192/mo annual) · email + WhatsApp + Zoom Credit bands: AI assistant 1 · AI conversation 2 · modify a feature 2 · build a feature 5. Unused monthly credits do not roll over; top-ups are available. WhatsApp delivery is usage-billed. Annual billing ~20% off (quoted monthly, paid yearly up front). CTA: /contact. ## Key Capabilities - Unified CRM with pipelines, tasks, quotations, and AI report builder - Omni-channel AI agents (WhatsApp, Instagram, Facebook Messenger, voice, web) - Newsletter / email campaigns tied to CRM segments - AI-generated, SEO- and GEO-optimized websites (sitemap, robots.txt, llms.txt, JSON-LD) - E-commerce and online courses modes when a storefront needs them - Automations, webhooks, API, and AI-assisted customization - Multi-language product UI (9 locales) and multi-language generated sites - Hands-on implementation: discover → tailor → improve with the Zappy team ## Target Audience - Growing businesses that want one system for sales, service, and marketing - Teams tired of fragmented CRM + chatbot + email + website stacks - Companies that need software shaped around their process - Agencies and operators managing customer journeys across channels ## Competitive Advantages - One platform, not a pile of tools — shared customer context across every channel - Sales-led setup so customers go live ready to work - Customizable by design — add data, screens, workflows, and integrations without replacing the foundation - AI across the journey on one credit wallet - SEO-first and GEO-first websites built into the same customer stack ## Languages English (en, default/unprefixed), Hebrew (he, RTL), Hindi (hi), Russian (ru), Arabic (ar, RTL), French (fr), German (de), Spanish (es), Italian (it). English pages use root URLs (e.g. /pricing); other languages use a prefix (e.g. /he/pricing). Hebrew visitors see ILS pricing; other locales see USD. --- # Guides ## Customize Website Content With AI In Zappy URL: https://zappy5.com/guides/content-customization [Embed](https://embed.app.guidde.com/playbooks/6BG7iCkc4t8UbtvvwMuAdT?mode=videoAndDoc) --- ## Making Images Clickable in Zappy Website Builder URL: https://zappy5.com/guides/clickable-images [Embed](https://embed.app.guidde.com/playbooks/6eXVZdpfPrq1qnUw9aqEP9?mode=videoAndDoc) --- ## Editing Site SEO & Social Sharing in Zappy URL: https://zappy5.com/guides/seo-social-sharing [Embed](https://embed.app.guidde.com/playbooks/5FxhYCXeTd4eT5KSLcRdMS?mode=videoAndDoc) --- ## Add Users To My Account URL: https://zappy5.com/guides/add-users Add Users By Assigning Roles And Sending Invitations [Embed](https://embed.app.guidde.com/playbooks/19eBWMh2nBvUyxTKAFvD4K?mode=videoAndDoc) --- ## Domain Setup Guide URL: https://zappy5.com/guides/domain-setup-guide Purchase new domain or connect existing domain to your Zappy website [Embed](https://embed.app.guidde.com/playbooks/8o66brjd44gAxbU1AwkX96?mode=videoAndDoc) --- ## Inline Edit Guide URL: https://zappy5.com/guides/inline-edits Ability to inline edit you webpage in zappy dashboard including : texts, images, logo, nav bar, grids and sections Welcome to the Zappy Dashboard This guide will focus on how to inline edit of your website by presenting all the features and capabilities like: - Headlines and Paragraphs - Images - Logo - Navigation Menu - Grids - Sections ## 1. Texts You can edit any existing texts on the site like paragraphs, headlines, navigation menu items etc. it is simple as just working on any Word document ![editing existing paragraphs ](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-8-30-16-1772173838634-304131764.png) ![editing existing headlines](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-8-32-12-1772173952491-159983698.png) For each text edit there is a full and rich ribbon toolbar which allows you to style your texts and you wish. Note : When copying texts from different locations like other website or Word document there might be some hidden characters. our system knows how to sanitize them but it is always recommended to clear the text current styling after pasting it by pressing the clear text format on the ribbon toolbar (the strike out T button on the right side of the toolbar) On the top right of the toolbar there is a cool feature called AI Write assistant which allows you to write/rephrase the text using ai . just press it and write in the prompt box what ever you wish the result would be ![Screenshot 2026-02-27 at 8.40.20.png](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-8-40-20-1772174454489-391933539.png) ## 2. Images All images on the generated website are fully editable. just press them (when hovered on them, you will see a pink pencil icon) ![Image edit](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-8-47-17-1772174885536-479901840.png) Upon press, a modal window will open on the right side of the screen with all the image capabilities like - Replacing existing image: uploading new one or generating a new one using AI. - Image alignment - Click actions like enlarge or hyper linking (to external url or to different page) - Image zooming and cropping Note : You can resize exiting images by dragging the small purple handlers on each sides of the image boarder ![Image edit modal](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-8-52-55-1772175184229-694157816.png) On Regenerating Image using AI the following modal will be opened with the current image description which you can change. you will also be able to add image reference and tell the AI agent what to do with it and combine the existing site logo into the image. Note : it can take up to a minute to generate an image ![Screenshot 2026-02-27 at 8.53.57.png](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-8-53-57-1772175419587-480620776.png) ## 3. Logo You can edit the site Logo (located on the navigation bar) by replacing the existing logo with uploaded image from your computer (don't worry - we will optimize and resize the image so it will fit perfectly to the navigation bar) or by generating a new one using AI ![Edit Logo](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-01-44-1772175749517-824122005.png) ![Logo update modal](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-02-45-1772175773679-274526009.png) When Generating a new logo using AI you will need to select from the site color palette (recommended) or select custom color for the new logo ![Screenshot 2026-02-27 at 9.04.34.png](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-04-34-1772175884668-897354426.png) ## 4. Navigation Menu items Each navigation menu item is fully editable. In this guide we will focus on changing the menu item name. When pressed, the Site Pages panel will open showing all the site pages. ![Site Pages](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-08-50-1772176341511-359244818.png) By pressing the 3 dots button on the relevant page, a drop down menu will be opened. ![Page edit menu](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-13-19-1772176517747-794066270.png) Selecting Rename Page And Url will open the page for edit where you can select the navigation bar page name and the page URL PATH (A webpage URL PATH is the last part of a website link that tells you what the page is about, written in simple words separated by dashes) ![Screenshot 2026-02-27 at 9.14.22.png](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-14-22-1772176679681-888872007.png) Note: you can also re-order the pages in the menu navigation by dragging them on the site Pages panel to their desired location ## 5. Grids Grids are repetitive multiple items elements on the page ![Grid element](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-22-21-1772176953226-506262297.png) With Zappy Dashboard you can manipulate grids by : - Adding items on each side of the grid - Re-order grid items by just dragging them (using the 3 horizontal dots button on top of each item) - Change grid layout structure by selecting how many column will be presented (2-4) - Toggle between Gallery view and carousel Note: you can open the grid option menu by pressing the 3 vertical dots button on the left of the grid ![Grid layout structure](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-27-52-1772177302053-394848089.png) ## 6. Sections A website page is usually built from different sections , and each section has a clear purpose — like a hero section to grab attention, a features section to explain value, testimonials to build trust, and a footer for contact and links — all working together to guide the visitor step by step. Zappy Dashboard allows to fully edit the sections by - Re-order them on the page (by dragging the 6 dots button on the top right of the section) - Duplicate them - Change background (to a color, image or video) - Redesign them using AI - Resize the section height (by dragging the bottom section border up or down) Note : On a different guide we will talk about creating new sections ![Section](https://assets.zappy5.com/uploads/2026/02/Screenshot-2026-02-27-at-9-32-55-1772177986275-983352126.png) Most of the section edit capabilities are located on the top left of the section as small buttons That's it :-) you are now a true Zappy expert editor! --- # Blog ## SEO Basics for Small Business Websites URL: https://zappy5.com/blog/seo-basics-small-business-websites Learn the fundamentals of SEO and how to make your small business website more visible in search results. If you run a small business, having a website is just the first step. To attract customers, they need to be able to find you online. That's where Search Engine Optimization (SEO) comes in. SEO is the practice of optimizing your website so it ranks higher in search engine results like Google. ## Why SEO Matters for Small Businesses Think about how you search for products or services online. Most people click on one of the first few results. If your business doesn't appear on the first page, potential customers might never find you. Good SEO helps level the playing field, allowing small businesses to compete with larger companies for visibility. ## Key On-Page SEO Elements On-page SEO refers to optimizations you make directly on your website. Here are the most important elements to focus on: ### Title Tags Every page on your website should have a unique, descriptive title tag. This appears in search results and browser tabs. Keep it under 60 characters and include your primary keyword near the beginning. ### Meta Descriptions Meta descriptions appear below the title in search results. They should be compelling, include relevant keywords, and stay under 160 characters. Think of them as a mini-advertisement for your page. ### Headings (H1, H2, H3) Use headings to structure your content logically. Your main heading (H1) should include your primary keyword. Subheadings (H2, H3) help both users and search engines understand your content hierarchy. ## How Zappy Helps with SEO When you create a website with Zappy, we automatically implement SEO best practices for you. Our AI-generated websites include properly structured title tags, meta descriptions, heading hierarchy, and semantic HTML. You don't need to be an SEO expert—we handle the technical details so you can focus on your business. ## Quick SEO Tips You Can Use Today 1. Make sure your website loads fast—page speed is a ranking factor. 2. Use descriptive file names for images (e.g., "blue-running-shoes.jpg" instead of "IMG_123.jpg"). 3. Create unique, valuable content that answers your customers' questions. 4. Get your business listed on Google Business Profile. 5. Ensure your website is mobile-friendly—more than half of web traffic comes from mobile devices. > SEO isn't about tricking search engines—it's about making your website genuinely useful for visitors. When you focus on helping your customers, good rankings will follow. > — Zappy Team --- ## Why Your Business Needs Its Own Domain URL: https://zappy5.com/blog/why-business-needs-own-domain Discover why having a custom domain name is crucial for your business credibility, SEO, and long-term success. When starting an online presence, you might be tempted to use a free subdomain like "mybusiness.someplatform.com." While this can work in the short term, having your own custom domain (like "mybusiness.com") offers significant advantages that can impact your business success. ## Build Brand Credibility First impressions matter, especially online. When potential customers see a professional domain name, they perceive your business as more established and trustworthy. A custom domain signals that you're invested in your business and take it seriously. Compare "joes-bakery.com" to "joesbakery.freewebsite.com"—which business would you trust more with your credit card information? A professional domain immediately elevates your brand perception. ## SEO Benefits of Custom Domains Search engines like Google consider domain authority when ranking websites. A custom domain allows you to build this authority over time. When other websites link to your domain, that equity stays with your business—not the platform hosting your site. Additionally, you can choose a domain name that includes relevant keywords. For example, "bestpizzachicago.com" immediately tells search engines what your business is about and where you're located. ## Own Your Online Real Estate When you use someone else's subdomain, you're essentially renting space. If that platform changes its policies, raises prices, or shuts down, your web address goes with it. With your own domain, you own that digital property. This ownership means you can move your website to any hosting provider while keeping the same address. Your customers can always find you at the same URL, regardless of what happens behind the scenes. ## Professional Email Addresses A custom domain enables you to create professional email addresses like "contact@mybusiness.com" instead of using a generic Gmail or Yahoo address. This small detail makes a big difference in how professional your communications appear. ## Setting Up a Custom Domain with Zappy Adding a custom domain to your Zappy website is straightforward. You can purchase a domain through any registrar (like GoDaddy, Namecheap, or Google Domains), then connect it to your Zappy site with just a few clicks. Our system handles the technical DNS configuration automatically. We also provide free SSL certificates for all custom domains, ensuring your visitors see the reassuring padlock icon in their browser and that your site loads securely over HTTPS. > Your domain name is your address on the internet. Invest in one that represents your brand well—it's one of the most important digital assets your business will own. > — Zappy Team --- ## Web Accessibility Laws: What Business Owners Need to Know URL: https://zappy5.com/blog/web-accessibility-laws-business-owners Understanding web accessibility requirements and why making your website accessible benefits everyone—including your business. Web accessibility ensures that websites and web applications are usable by everyone, including people with disabilities. Beyond being the right thing to do, there are legal requirements that business owners should be aware of. ## Understanding Accessibility Regulations ### The Americans with Disabilities Act (ADA) In the United States, the ADA requires businesses to provide equal access to their goods and services. Courts have increasingly interpreted this to include websites, meaning businesses can face lawsuits if their sites aren't accessible to people with disabilities. ### Web Content Accessibility Guidelines (WCAG) WCAG provides the technical standards for web accessibility. These guidelines are organized around four principles: content must be Perceivable, Operable, Understandable, and Robust (POUR). Most legal requirements reference WCAG 2.1 Level AA as the minimum standard. ### International Regulations Many countries have their own accessibility laws. The European Union has the European Accessibility Act, Canada has the Accessible Canada Act, and similar legislation exists in Australia, the UK, and other nations. If your business serves international customers, you may need to comply with multiple regulations. ## Why Accessibility Matters Beyond Compliance While avoiding lawsuits is important, the benefits of accessibility go much further: • Reach more customers: About 15% of the world's population lives with some form of disability. An inaccessible website means turning away potential customers. • Improve SEO: Many accessibility practices (like proper heading structure and alt text for images) also improve search engine optimization. • Better user experience for everyone: Features like clear navigation, good color contrast, and readable fonts benefit all users, not just those with disabilities. • Future-proof your site: As the population ages, more users will need accessible features. Building them in now saves costly retrofitting later. ## Common Accessibility Issues Some of the most common accessibility problems on websites include: • Missing alternative text for images (screen readers can't describe images without it) • Poor color contrast (text that's hard to read against its background) • Keyboard navigation issues (some users can't use a mouse) • Missing form labels (screen readers can't explain what information to enter) • Videos without captions (inaccessible to deaf users) ## How Zappy Builds Accessible Websites When you create a website with Zappy, accessibility is built in from the start. Our AI generates semantic HTML with proper heading structure, includes ARIA labels where needed, ensures sufficient color contrast, and follows WCAG guidelines throughout. We also provide an accessibility widget on all Zappy websites, allowing visitors to adjust font sizes, contrast, and other settings to meet their individual needs. This proactive approach helps ensure your site works for everyone. > Accessibility isn't a feature to add later—it's a fundamental part of good web design. When you build with everyone in mind, you create better experiences for all your users. > — Zappy Team --- # Machine-readable feeds - Sitemap (XML): https://zappy5.com/sitemap.xml - Robots: https://zappy5.com/robots.txt - GEO map: https://zappy5.com/llms.txt